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In a crowded market of ideas, it will be significant for non-revenue organizations to ascertain a well-defined niche. While most non-income should not promoting merchandise, they are promoting their group's mission, their ideas, their programs, and their services. In a world the place everyone is inundated with info, a powerful image is the key to neighborhood awareness. Growing and Christine Reidhead Author sustaining a visual and credible identity via advertising and marketing will enhance local assist for your organization.

Many non-revenue organizations imagine their programs will sell themselves primarily based on their inherent worth. They operate with the belief that support and recognition will automatically come to a very good cause. Sadly, this is a false premise. Even the most effective of programs will fade into obscurity unless non-profit management intentionally makes other teams, associations, companies, and individuals aware of their mission and constantly maintains that level of awareness.

Communication builds understanding and initiates action. It is important that non-revenue management outline their intended audiences, target their messages to those teams, and outline strategic plans that will greatest use restricted assets to meet organizational goals and objectives. Leaders must additionally take steps to ensure that marketing strategies are carried out constantly and persistently, continually in alignment with the group's mission.

How many individuals in your community are alert to the nice work of your organization? Effective communication and a constant image also improve the ability of non-revenue organizations to boost money. If area people members shouldn't have an awareness of the great work that a non-revenue does, it is unlikely that they will contribute to a fund raising campaign. In turn, if private foundations do not see monetary support on the native degree, they could be less inclined to award grants. Foundations additionally look at grant proposals to see how a corporation plans to communicate the results of their program. Marketing is an on-going, cumulative strategy that can build monetary companionships.

Regardless of an organization's dimension or mission, here are some important elements of profitable marketing that can work to build neighborhood awareness and support:

1. Determine your goal audiences: Outline the groups that your group desires to reach. A audience is NOT everyone in your neighborhood! Start to characterize the demographics of your donors, group leaders and other supporters, and your volunteer base. Give attention to methods to succeed in these groups.

2. Keep consistent communication: Plan your communications strategy for the following year. Develop a timeline for press releases, newsletters, particular events, and other advertising efforts. Develop tangible objectives and assign obligations to employees, board members, and volunteers.

3. Create a visual identity: Talk visually as well as verbally. Always display your group's name and brand on newsletters, reports, signs, and brochures. A memorable, well-designed visual image will strengthen awareness of your organization. Don't be afraid to speculate money to make your materials look professional. Your supporters need to see supplies that show your organization is responsible, trustworthy, and credible.

4. Use message repetition and variation: An audience is more likely to keep in mind a message if is reiterated in numerous types of communication. For instance, print your mission statement in a brochure, write it in a PSA, and inform it to a news reporter. Slogans are a approach to successfully seize the essence of a message in brief and memorable form.

5. Employ multiple communications tactics: Nonprofit organizations usually goal several audiences, which could reply to different approaches. Various communications campaigns may also help establish and keep a more widespread positive image.

6. Choose and use acceptable media: Plan to make use of a combination of approaches finest suited to reaching your focused audiences and that make best use of your monetary resources. Embody a wide range of strategies together with phone calls, letters, e-mail, newsletters, PSAs, press releases, and editorials.

7. Develop a strong, well-known id over time: Building visibility and awareness is a gradual process. Be affected person, persistent, and consistent. Reinforce your mission in quite a lot of ways.

8. Inform the story of your mission: In your communications, let your supporters, donors, and neighborhood members know about your good works. In newsletters, press releases, and in your website, inform about who you may have helped or what action you will have made happen. Spell out the ways in which donations have directly supported your mission. This will reinforce your message and help forge a stronger relationship between your goal audiences and your efforts.

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Il Poliambulatorio Specialistico Privato AxiaMedica, è nato con l'intento di realizzare, nel pieno Centro Storico di Roma,  una Struttura d’Eccellenza.

L' obiettivo dell'intera Equipe è di porre il Paziente al centro della nostra attività, nel rispetto delle sue esigenze e della sua dignità, valutando il suo stato di salute con un approccio poliedrico e multidimensionale che consenta di dare la risposta qualitativa più adeguata all'unicità individuale.

La Direzione Sanitaria del Centro è affidata al Dottor Favella Antonio, coadiuvato da un team di seri professionisti, tra cui Primari ospedalieri e figure di spicco sul territorio.

La Missione del Centro è quella di offrire un Servizio Medico all'avanguardia, efficiente, accurato e rapido che possa crescere giorno dopo giorno attraverso la comprensione delle necessità dei nostri pazienti.

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Attraverso le pagine di questo sito potrete conoscere la nostra Struttura, i servizi messi a disposizione, le modalità di accesso e le prestazioni erogabili, secondo criteri di efficacia, efficienza, serietà e competenza.

La nostra professionalità è al Vostro servizio ed il nostro personale è a disposizione per ogni informazione ed esigenza.



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