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Several pointed misconceptions concerning digital printing and offset printing are used to sway prospects of printed materials in a distinct direction for his or her printing needs. Without evidence, a customer will be misled about the realities surrounding the most cost effective and environment friendly method of producing and packaging high high quality printing products. As we all know truth or fiction can passed on by secondhand dialog or by baseless hear say by those who have an agenda.

When describing the misconceptions concerning digital printing and how it compares to offset printing, there seems to comply with the assertion that "At all times stick with the tried and true." With this type of attitude, innovation, change and variety fly out the window. Let's take a look at some of these misconceptions or half truths.

1. The image high quality of digital shouldn't be as high as that of offset printing.

In the fall of 2004 the Technology Watch Newsletter conducted a test in a scientific laboratory in Rochester, N.Y. and concluded that digital printing had matched that of offset printing. Tested was the Xerox Docucolor ™ 8000 Digital Color Press with its 2400 dpi resolution and considered to be just like the offset printing press. The iGen3 and Docucolor digital printing presses have the ability to mach about 80% of the Pantone color charts where as the Heidelburg reached about sixty seven%. That demonstration was revealed five years ago.

2. Digital printing is just too pricey.

While it's likely that the lengthy production runs of offset printing are more price effective immediately, as time passes, digital printing will shrinking that level of value to an amazing degree. Ease of design, print on demand and product storage continues to push digital printing within the direction of efficiency. Digital printing is by far the least expensive source of printing for short runs, but those short runs are enormously growing as the digital printing trade grows in technology and popularity.

3. Offset printing is essentially the most widely used methodology of printing today.

This message may be very subjective and requires some thought to find out its true meaning. We must always first consider that maybe a short press run has the same factor in total depend as that of the medium to giant runs when measuring the general count. Also many offset printing corporations at this time make use of each forms of printing and embody digital printing as a supply to provide product flexibility, efficiency in delivery and personalized data to the top user. That being said, one must consider the fact that, small businesses vastly out number medium to giant sized businesses. To add to that, many customers are house based mostly companies or just a person needing some invites printed, and deserve the identical consideration as small businesses. Would not this count within the "most widely used methodology" scale? Breaking all of it down, we can conclude that digital printing is essentially the most widely used form of printing today. Within the not too distant future, digital will unquestionably be considered essentially the most widely used technique of printing and have the numbers to back it up. Offset printing gets to ride shotgun.

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